How it works

  1. Form your cart
  2. Checkout with invoice
  3. We'll send you a link to book a discovery call
  4. Once we clarify everything together & invoice is paid we'd start working on your project
Full service agency

For those who need design, coding, or digital marketing, the GRIN tech is a full service agency that is able to deliver turn-key solutions.

🤙 Book a discovery call

👋 Can a full service agency build you a business?

White label

For agencies & industry professionals who want to focus on strategy and business growth, the GRIN tech features a white-label solution  that covers pretty much full cycle: design, code & marketing (including PPC, SEO, link building, content, and lead generation). 

🤙 Book a discovery call

b2b
prospecting platform

For sales professionals engaged in b2b prospecting, the Hound @ apps.the.gt is a prospecting platform helping to fill the pipeline with qualified leads. Unlike the competition, our product features both data discovery & message delivery tools.

🤘 Give it a try

Backlinks
& Outreach

For companies who need backlinks, the Launcher is a productized outreach service that delivers opportunities to your Trello board on autopilot. Unlike the competition, our service is transparent & pricing is performance-based.

👋 Watch explainer video

🤙 Book a discovery call



Real estate marketing ideas & tips to succeed in 2019

This sketch post features real estate marketing ideas and tips for your inspiration. There are also more in-depth Real Estate Marketing Guide as well as smaller content pieces: Real estate marketing tools, Real estate video marketing & real estate marketing agency.

The ideas that underlie low-budget marketing (also known as partisan or guerrilla marketing) are not new at all: do not sell the old horse, smile to your customers and give some free candy to their children.

To attract customers, you will not only have to get the right product (quality service) and get used to talking, gain reliable partners and use a resource of your brain — wits and imagination. So if you are a fan of your business and know your weak points and competitive advantages, take risks, experiment, and you’ll have a chance.

real estate marketing ideas and tips funny gif

Make them buy your ad first

The low-budget marketing system splits into four stages.

  1. Attracting new customers and informing people about the service or product provided.
  2. Work with attracted customers by phone and set preliminary agreements.
  3. Direct sales of the service in such a way that the client has a need and desire to return.
  4. Work with regular customers and prolonged contracts.

At each of these stages, the company (or agent) has the opportunity to stand out, express itself and attract the attention of a potential client. But think about it properly. Take a real estate agency, for example. Where does it usually get customers? The answer is obvious: from media advertising, street ads and word of mouth.

Firstly, remember, advertising has to be changed periodically and refreshed. Also, do not be afraid to experiment with it. Low-budget marketing implies more or less shocking forms of advertising, provocative, or at least motivational.

For example:

  • “Buy an apartment, get a free baseball cap!”. That’s is going to be as memorable, as it is ridiculous.
  • Street banner ad: “Bearer of this banner gets a discount.”
  • A smartphone retailer once offered a free mobile phone to those who will undress at the store.

I would suggest to realtors several options for a great promo:

  • Buy apartments! Free*! With the small text below, that clarifies: *opportunity to live in a decent environment;
  • Apartments for free! And small letters on the bottom read “or those, who bring us, ten buyers.” It’s going to be economically viable for you at the end.
  • Adjust to social events. “Want to live near the place where all the marches and meetings happen? We neither…”;
  • Use gloss magazines to place an ad that looks odd. Newspaper print style, instead of a glossy designed promo.;
  • Aggressive advertisement: put a street banner somewhere in the wrong, ugly neighborhood. Make it say something like: “Do you want to leave this mess? It’s about time…”.

On the fence of the building site make a graffiti depicting people with suitcases, children and luggage climb over the wall. Or a rally with posters “I want to live here.” Or something else motivating.

Besides, realtors do not have to wait until potential customers come to them, seeing their ads in the newspaper. It is possible and necessary to use trust marketing techniques – work with the base of existing contacts, ring it up, find out the needs, inform, remind yourself of useful newsletters and in other ways. Just do not overdo it – and then the reputational harm will be more than okay!

What should you do with trust?

All of the above techniques can be effective in making the first impression. A potential client remembers about your company. But the client still has to get to the moment of choice. At what point does a person choose not an apartment, but a real estate agency? For example, if they already have an apartment, but they need to rent or sell it. So it is crucial which company to choose. It is unlikely to select a company remembered for an outrageous PR action (duh). People will turn to the company that is known for the quality of services. How can you position yourself in this capacity:

  • Word of mouth. It is vital that your former and current clients speak about you. Reviews, their communication with friends and colleagues, their posts on social networks — all this can become your potential advertising medium. A satisfied client has the potential to lead up to a dozen new ones.;
  • Willingness to advise and provide information to the client. It is crucial that all lawyers and realtors working in the company are competent and friendly not only to clients but also to people who they consult;
  • Regular publication in magazines and working with journalists, blogging or video blogging;
  • Participation in seminars and conferences (speeches, master classes for potential clients, etc.);
  • A competent and informative website with useful articles;
  • Partnerships with banks (mortgage loans, etc.);
  • A working system and qualified specialists who can help optimize the paperwork for the client;
  • Willingness to assist in a variety of cases: from payment issues to schedules, discounts, and bonuses;
  • A convenient and broad base of offers for clients;
  • Additional services: moving home assistance (trucks, freight handlers, etc.), searching buyer for clients who sell, or tenants for those who rent out, etc.

Of course, this is not a complete list of what the company can impress the customer. But this is an absolute minimum check-list, with which you could start a match if you want to increase your company’s profits.

A spoon is dear when lunch time is near

You need to think about at what point the clients need the service. Cafes are located in shopping centers, counting on shoppers who got hungry during shopping. So where’s your place to remind them about your service?

Options:

  • Stickers and leaflets in mailboxes;
  • Banners on the windows and balconies of your building;
  • Stickers on employees’ cars;
  • Place information in the offices of your partners and involve their couriers, if there are any;
  • Make sure that your contacts visible in crowded places where people spend a lot of time and think about their plans. Lifts, bus stops, cafes, parking lots, traffic lights, construction site fences;
  • Magnetic board on the fridge, a magnet holder for photos, notebooks, etc. The more of your branded items your potential customers have, the higher the chance they will remember your phone when the time comes.

Get SEO & PPC keywords for real estate marketing

Sheet with 993 keywords & 79 negative keywords to keep your budget safe

To sum it up on real estate marketing ideas

Real estate marketing ideas & tips to be expanded in February 2019 with a huge (probably the biggest) listicle of single ideas.

real estate marketing ideas and tips funny gif for listicle promise

Other articles related to sketches
  1. Online PR & link building for business
  2. 12 Dental Blog Topics
  3. Content marketing dream team
  4. Web scraping services for business – basics, tools & 3500+ words case study
  5. 563 law & legal keywords for SEO & PPC
  6. Content strategist – cornerstone part of content marketing
  7. Storytelling in advertising – skip a pushy ad copy and tell a story instead
  8. How we reinvented cold calling lists
  9. 5 content marketing metrics that matters (and how to track them)
  10. Native video advertising
  11. 8 psychological methods of price list design optimisation
  12. 1556 health & fitness keywords for SEO & PPC
  13. WordPress for small business
  14. Paid digital advertising channels for business
  15. List of 993 real estate keywords for SEO & PPC ads
  16. 79 good entrepreneur movies about hustle & important lessons
  17. b2b sales consultant you & your business deserve
  18. Maybe You Need a Website Redesign? Here’s Why & How
  19. Globalpartszone reached a turnover of $1 million in one year. Case Study.
  20. Geoffrey Moore Positioning Statement
  21. Guide: write your first email using Google AMP
  22. Business model examples by type – inspire out of box thinking for your project
  23. SaaS marketing case study (2500 words on hustling)
  24. Geomarketing Guide: How, Why & Who
  25. UX audit. Self-service guide & few rad resources to make things rolling
  26. Sponsored Blog Posts For Business: Why, How & How Much
  27. 1472 salon, spa and massage keywords for SEO & PPC
  28. Get Affordable SEO Services For Small Business
  29. CRM retargeting – immense opportunity even if you don’t have a CRM yet
  30. Scraping LinkedIn – scalable approach to prospecting & lead gen
  31. Perceptual errors hack in digital marketing
  32. Average Cost of Website Design for Small Business
  33. Dribbble for entrepreneurs
  34. 1167 travel keywords for SEO & PPC

Like what you see?

GRIN tech is available for work.

Hire Us