For sales professionals engaged in b2b prospecting,
the Hound @ apps.the.gt
is a prospecting platform helping to fill the pipeline with qualified leads.
Unlike the competition, our product features
both data discovery & message delivery tools.
For companies who need backlinks, the Launcher is a productized
outreach service that delivers opportunities to your Trello
board on autopilot. Unlike the competition,
our service is transparent & pricing is performance-based.
Do you have a feeling that 99% of websites out there are content mills?
Do you as professional yourself really care for all those "17 reasons to try..." BS?
Maybe you read through "every post just in here" corporate blogs' feeds?
Here is what it takes to dominate the niche or industry today:
Content strategy
Things like competitors' research, content plan centered around keywords and topic clusters, budget estimation based on two parameters: content creation cost and cost to build links.
Content creation\execution
Content creation around keywords with (1) existing traffic, (2) right intent (3) difficulty score enough to compete given your budget
Ideally, you'd also invest in the services ecosystem; thing HubSpot's free CRM tool
Content promotion
Personally, the only company doing a proper content promotion (read link building) that comes to my mind is Ahrefs:
Look at the Referring Domains (RD) column – that's what a content promotion is about; not just spinning 10 new articles a day on non-sense no one cares to read.
Going beyond personal blog layout template
On one hand, if the content is really good you'd just scroll through the dull feed anyway, right?
Well, yes, when reading Andrew Chen's blog; He writes on a pretty rigidly on things related to startups.
What if you target a wider range of prospects?
For example, GRIN tech has 75 niche-specific products in the Web Design section alone. So we build content hubs (topic clusters) for those niches, e.g. Restaurant Hub and Lead Generation Hub.
That's why our blog looks like that and even doesn't have the word "blog" on it.
So, if you want to include organic traffic to your marketing mix – consider building a niche dominant media instead of just choking out blog posts twice a week.
As a web agency we never could and never will be able to escape the urge of building things.
Among million other things we played with an idea of text-based games and the last piece that was missing
was the story itself. So via in-house outreach platform we found two
established writers that believed in the project and agreed to participate.
Shout out to Richard Abbott who wrote Fraud on Thetis
and Eva Pohler who sent us a huge draft we are still reading through.
At some point we realised that list building, fetching contact details & outreach tech
work just as well for b2b lead generation
v0.1.3
Once, we fell in love with ecommerce, because of short feedback cycles on marketing & development efforts.
Today we ship into production
inhouse SaaS project - AVOKADO - the web
app for learning languages with flash cards.
The year after we built it we realised how long is the road map ahead
& what resources we'd need to promote it and decided to put it on hold.
One day as we ship GRIN tech v3.0 into production we'll distrupt the language learning market with Avokado.
We love Wordpress
and recently shipped two plugins into open beta for commercial sale.
v0.1.2.2King The Monk - wordpress plugin to virally grow your email list
v0.1.2.1Plain Conversions
- wordpress plugin to convert your visitors
Look at the Referring Domains (RD) column – that's what a content promotion is about; not just spinning 10 new articles a day on non-sense no one cares to read.