How it works

  1. Form your cart
  2. Checkout with invoice
  3. We'll send you a link to book a discovery call
  4. Once we clarify everything together & invoice is paid we'd start working on your project

Perceptual errors hack in digital marketing

A person automatically pays attention to things that did not expect to see within specific content. Its called ‘perceptual errors’ and can be used to increase a return on some of your marketing efforts.

Only 1% of what we see exists or, to be precise, comes through the visual channel. The remaining 99% – the work of the mind, enhancing reality with the help of attitudes and patterns of perception, laid down from childhood or obtained as a result of previous experience.

A simple example: in the language of Eskimos about 40 words, denoting different states of snow – melt, just dropped, frozen etc. Therefore Eskimos child can tell those 40 types of snow apart while European kid wont see all those details simply because he was not taught to.

Let’s talk about so-called visual inconsistencies or perception errors – situations where distinct visual information, which cannot be ignored, does not fit into the visual algorithm (perception pattern). At such moments, the brain begins to require additional information to process and expand the cognitive pattern. Let’s talk about how to use this hack in marketing.

Scientific example of perception error

Imagine you got on a website and saw two banners. The design of the first fits perfectly into the overall design of the page; the second looks completely alien. Which banner will you remember?

In a 2008 Michael Dahlen, Professor of Marketing and Management at the Stockholm School of Economics, studied the effect of advertising on thematic and non-thematic (incongruent) platforms. As expected, the impact of advertising on incongruent sites was higher.

There are quite a lot results (scholar works) in Google for ‘Effects of Ad-Brand Incongruence’ I think its worth to check out.

Ideas for using perceptual errors in marketing

  • try to impress the user with something unusual for your niche on the first visit (I love a Medium email sign up promo in this regard)
  • Use bold unmatching colors & fonts for important highlights (hello Dropbox redesign)
  • Test some unusual platforms for your ads (it is impressive how e.g., on humor-devoted sites like 9gag one can find leads for digital marketing and SEO services)
Other articles related to sketches
  1. Web scraping services for business – basics, tools & 3500+ words case study
  2. Business model examples by type – inspire out of box thinking for your project
  3. Scraping LinkedIn – scalable approach to prospecting & lead gen
  4. Content marketing dream team
  5. How we reinvented cold calling lists
  6. UX audit. Self-service guide & few rad resources to make things rolling
  7. 563 law & legal keywords for SEO & PPC
  8. Guide: write your first email using Google AMP
  9. Get Affordable SEO Services For Small Business
  10. Content strategist – cornerstone part of content marketing
  11. Paid digital advertising channels for business
  12. List of 993 real estate keywords for SEO & PPC ads
  13. Globalpartszone reached a turnover of $1 million in one year. Case Study.
  14. Native video advertising
  15. 1472 salon, spa and massage keywords for SEO & PPC
  16. 5 content marketing metrics that matters (and how to track them)
  17. WordPress for small business
  18. Geoffrey Moore Positioning Statement
  19. Storytelling in advertising – skip a pushy ad copy and tell a story instead
  20. Online PR & link building for business
  21. SaaS marketing case study (2500 words on hustling)
  22. b2b sales consultant you & your business deserve
  23. 79 good entrepreneur movies about hustle & important lessons
  24. 8 psychological methods of price list design optimisation
  25. 12 Dental Blog Topics
  26. 1556 health & fitness keywords for SEO & PPC
  27. Real estate marketing ideas & tips to succeed in 2019
  28. 1167 travel keywords for SEO & PPC
  29. CRM retargeting – immense opportunity even if you don’t have a CRM yet
  30. Dribbble for entrepreneurs
  31. Maybe You Need a Website Redesign? Here’s Why & How
  32. Geomarketing Guide: How, Why & Who
  33. Average Cost of Website Design for Small Business
  34. Sponsored Blog Posts For Business: Why, How & How Much

Like what you see?

GRIN tech is available for work.

Hire Us