WordPress for small business


This articles is discussing WordPress for small business (entrepreneur wise) and is part of Engagement based dialog via email featuring tools for business.


  • Best use of WordPress
  • Plugins ecosystem
  • List of plugins I use on every project
  • Case studies (aka self promotions)
  • Common concerns

Best use of WordPress for small business

  • Solution for blogging i.e. extremely fast launch of tool for content marketing
  • Fairly simple online stores (we generally use it for 20 – 500 SKUs range)
    • Digital products in particular
  • Promo sites
    • e.g. we build WordPress thing while coded an app on sub domain in second repository
  • Building features that are fairly standard, e.g.
    • marketplaces
    • membership sites
    • digital products
    • podcasts
    • learning platforms etc.

Plugin ecosystem review

I’d say there are 3 source categories of plugins and themes for WordPress.

  1. WordPress directories. Plugins and themes are free or at least have a freemium model. If you have a general query like ‘something to kick start a blog‘ just browse through ‘popular \ trending’ lists. On my second guess and 1 hour of some HTML & CSS clean up I ended up with http://blog.website-costs-calculator.online
  2. Envato marketplace. So called premium themes & plugins. Generally much higher quality and features included coz developers get profit for each sale. I also noticed a big shift toward niche solutions over years – e.g. themes for real estate, auto renting, beauty services etc.
  3. Stand alone solutions. E.g. WPMU Dev guys selling their plugins on subscription model, App Sumo plugins

List of plugins I use

  • Easy Social Share Buttons
    • They might be easy but with a crazy amount of settings, every social network possible, nice analytics and what I recently discovered is popup forms to collect emails (duh)
    • drop me a line if you want the zip archive to try it out before buying. Its a full version, but I think its ethical thing to rewards a developer for such a master piece)
  • Intercom
    • Well, yes, it is not WordPress plugin per se, but I just like the tool.)
  • OneSignal. Push notifications
  • Yoast SEO
    • Thinking about switching to Premium version, but $100 per ‘redirects’ feature is too much
  • Occasionally I use Slider Revolution. Its basically a slider but with so many features that you can built a website with it alone.
  • Here is also a list worth checking out, however I never used them extensivly
    • AffiliateWP. Quite straightforward way to built an affiliate marketing channel. Things to keep in mind:
      • Affiliate thing works only if you sell directly on website (e.g. ecommerce or digital products)
    • Easy Digital Downloads. “From eBooks, to WordPress plugins, to PDF files and more, we make selling digital products a breeze”
  • I don’t use any visual builders to create unique templates. It slows down a page (load time) a lot, while better result can be achieved via custom coding & templates built in WordPress (our entire site https://the.gt/ is built on WordPress by the way)

Addressing common concerns

WordPress is only for blogging

It was and still is best fit for blogging, but nowadays via plugins and themes WordPress can be extended to simple online stores (we generally use it for 10 – 500 SKUs range), online learning platforms, membership sites and many more.

It is slow

Many custom coded sites are slow as well. It does not mean that PHP or Python are slow.

None of big companies use it

They do actually