Geoffrey Moore Positioning Statement

Geoffrey Moore Positioning Statement:

In his book Crossing the Chasm, Geoffrey Moore offers the following template for a positioning statement:

For (target customer) who (statement of the need or opportunity), the (product name) is a (product category) that (statement of key benefit – that is, compelling reason to buy). Unlike (primary competitive alternative), our product (statement of primary differentiation).

There are times when Geoffrey Moore Positioning Statement can describe the whole company, but sometimes you address different needs & markets.

Here is a list of our own exercises:

• For companies who want media coverage, the Launcher provides outreach that generates publishing opportunities on auto pilot. Unlike competition Launcher is fully managed i.e. there is no need for extra human & time resources on client side.
• For companies who target certain roles in other companies, the Launcher does lead generation via account based retargeting ads, emails, cold calling & even postcards. Unlike competition Launcher is fully managed i.e. there is no need for extra human & time resources on client side.