How it works

  1. Form your cart
  2. Checkout with invoice
  3. We'll send you a link to book a discovery call
  4. Once we clarify everything together & invoice is paid we'd start working on your project

Geomarketing Guide: How, Why & Who

The term “geolocation marketing” gained wide distribution and usage, but it turned out that only a few companies understand what it means and, most importantly, how to use it.

Everyone can use this “trick” because geomarketing involves interaction with users based on their location. How can marketers personalize advertising for users? And what should they do to collect data on the site of a potential customer?

The Concept of Geolocation Marketing

Geo-marketing includes all data on the physical location of a person. Information usually obtained via GPS.

If the phone’s GPS is turned off (or if the signal is lost), location data is transferred from cell towers instead. That is a less accurate, but a very reliable solution. If you opened your map on the subway or while driving, you probably got location data from your cell tower.

So, the device uses a satellite or cellular tower to determine the location on the map. Once the device has this information, it is delivered to the application, which uses it for marketing purposes.

What can geomarketing give to the brand?

You can adjust the ads to display to users, who are located closer to you, or to those people who have placed geotags near you. Even if you don’t have a physical store, you can offer your services in the cities that are of a priority. Below are the most common ways to interact with users through geomarketing.


Ads are given to customers depending on their location. Geotargeting always follows the mobile phone. Initially, websites used users’ IP addresses to display personalized content. For example, an online store that shows currency exchange rates, depending on the country of the user.

IP addresses rarely show accurate data, and it is difficult for marketers to focus on specific areas based on these data alone. That is why geotargeting more commonly used for large groups of people: a city or a country — marketers who want to get a targeted hit better use geofencing.


Geofencing is the mobile era’s approach to traditional geotargeting. It uses the location of the device’s GPS, not its IP address, so the data is much more accurate. On top of that, the location data is continuously updated so this type of geomarketing is excellent to inform the user on the go quickly.

Geofencing is most efficient for small areas: individual districts, streets especially if the purpose of the app is to attract people who walk by your store.


That is the most precede of the three geolocating methods. A beacon is a small physical object that receives location data via Bluetooth. Because the technique uses Bluetooth data, beacons can be set up in places such as shopping malls and cinemas.

The beacon data accurately tells the application where the customer is in the building, helping to optimize performance. You always know if the customer is near. The main downside is that the user’s Bluetooth may not be turned on. Besides, beacons cannot work everywhere because they physically tied to the place.

How to improve the interaction between an application and a potential customer’s location?

Geofencing technology is suitable at the initial stages for mobile, dynamic companies testing marketing tactics. The level of its focus makes it ideal for mobile campaigns.

For example, the travel app usually notifies you (via push notifications) that there’s “X” time left before the check-in. Instead of setting up a notification for a specific time, you can aim geofencing at an audience close to the airport and thus reach more users.

Similarly, the app featuring info on restaurants or events in different cities can give recommendations based on geolocation and thus “catch” more users. For example, “Welcome to [city name]! You might be interested in…”

How to get started with geomarketing?

The value of geolocation marketing is clear, but the technology is quite complicated. The easiest way is a mobile marketing platform that supports geolocation-based campaigns. You can set up ads to be displayed, based on the geolocation of the person. And, of course, for targeting to work, you need high-quality advertising in the first place!

Other articles related to sketches
  1. 5 content marketing metrics that matters (and how to track them)
  2. Online PR & link building for business
  3. Globalpartszone reached a turnover of $1 million in one year. Case Study.
  4. 8 psychological methods of price list design optimisation
  5. Get Affordable SEO Services For Small Business
  6. Guide: write your first email using Google AMP
  7. 12 Dental Blog Topics
  8. Sponsored Blog Posts For Business: Why, How & How Much
  9. Paid digital advertising channels for business
  10. Native video advertising
  11. 79 good entrepreneur movies about hustle & important lessons
  12. Web scraping services for business – basics, tools & 3500+ words case study
  13. Average Cost of Website Design for Small Business
  14. 1167 travel keywords for SEO & PPC
  15. 1472 salon, spa and massage keywords for SEO & PPC
  16. Business model examples by type – inspire out of box thinking for your project
  17. Scraping LinkedIn – scalable approach to prospecting & lead gen
  18. CRM retargeting – immense opportunity even if you don’t have a CRM yet
  19. Content strategist – cornerstone part of content marketing
  20. Content marketing dream team
  21. List of 993 real estate keywords for SEO & PPC ads
  22. 1556 health & fitness keywords for SEO & PPC
  23. Maybe You Need a Website Redesign? Here’s Why & How
  24. SaaS marketing case study (2500 words on hustling)
  25. Storytelling in advertising – skip a pushy ad copy and tell a story instead
  26. b2b sales consultant you & your business deserve
  27. How we reinvented cold calling lists
  28. Dribbble for entrepreneurs
  29. Real estate marketing ideas & tips to succeed in 2019
  30. 563 law & legal keywords for SEO & PPC
  31. WordPress for small business
  32. Geoffrey Moore Positioning Statement
  33. UX audit. Self-service guide & few rad resources to make things rolling
  34. Perceptual errors hack in digital marketing

Like what you see?

GRIN tech is available for work.

Hire Us