UI & UX design agency

What:
1. UX - design should be functional for end user
2. UI - design should be visually appealing
and business oriented at the same time - no impossible tasks for frontend and backend engineers, content managers and owner’s budget.

How:
1. Turn key solution 2. Outsource - works well for filling missing in house competenece or doing work faster

Media
  • and 100+ other publishers newswire
  • tgdaily
  • inkhive

Solutions

Kickstart your store in 7 weeks

A fully functional deployed store on the internet as a result of GRIN tech team sprint. The main advantage is immidiate feedback in terms of unit economy, store features and search engines optimisation.

Talk to human design + coding in 7 weeks

Classic design

  • Boutique quality
  • Ultra premium
  • Professional
  • Fullstack

Ecommerce redesign

  • Design system
  • Bussines oriented UX
  • Godlike UI

Visual voice development

i.e. banners and other on site
graphics bundle

Free
dfp setup
On orders
over $1 000

One page ecommerce on tilda

-25%
on all
services

We
dream about taking up fashion ecommerce so if you have one in mind tell us

Call To Action

Konsuella Bravasta

Guys helped me with 2 shops on Tilda…

Guys helped me with 2 shops on Tilda already. Appreciate their advices and attitude along the way. Also, it’s quite cool that they seemingly can do EVERYTHING online related - just ask

See review on Trustpilot

Nico

Spot on!

I needed few landing pages and basic AdWords set up for my business. GT did a solid job with both. Innovative and bright guys who gets the job done as promised. Thanks guys see you next time...

See review on Trustpilot

Dina Shadrina

Grin Tech, I wish you success!

I cooperated with Grin Tech to do my two projects: dms-consulting.ru and vdervne-leto.ru. This is quite different tasks.

As a result, I have two good-working web-sites designed according to necessary styles and with my wishers.

Dmitrii and his team is really high-qualified specialists. Their recommendations, technical and marketing knowledge was very important for my projects and helped me to see another point of view, and to get new clients.

Now I can recommend Dmitrii and Grin Tech as reliable, creative and responsible partner

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Random thoughts of GRIN tech’s design team

I like this definition: “Packaged value”. A value in from of something small and tangible. Generally that’s what product designers work on. They helps us understand what we do, why, how it will work and what people should feel, when they use it.

Designers have an advanced application. They need the product to be both functional and successful. So apart from a gut feeling, as a product designer one needs to know about business, people, psychology of perception and things like that.

An artist has no restrictions at all. Artists are only limited by real life capabilities of the physical world or digital environment (if they are digital artists). However, a designer is not an artist and is limited by many requirements. It is necessary for a product to be appealing to customers, usable, profitable and financially possible to produce.

There should always be a conflict between “design” and “product”. I think you cannot expect anything outstanding or interesting if a product designer deals with both parts of his profession on the same wavelength. A little pressure and tension between the two aspects opens doors to some really interesting solutions.

A designer can say: “It seems to me that it’s a mess. How can anybody understand what is that?”. And this seems to be a subjective thing, but it can be measured: take four people, show them a picture, ask them questions and it will immediately become clear whether people understand it or not.

A designer should have a strong opinion that is weak.

A designer must have an opinion, defend it convincingly and have solid arguments, otherwise such designer is not more than a flag in the wind. But, however, their opinion should be flexible and open-minded.

Designers should be able to listen to and hear counterarguments, understand them. Designers should be open enough to change their point of view if there is a better solution and then — just as vehemently and strongly — defend that new one.

I think this is a matter of balance: a solid opinion opened to weighed-in transformations.

Airbnb very well managed to maintain a balance between what is measurable and what is purely aesthetic. Amazon and Booking, on the other hand leaned heavily on measurability, thus everything there looks the way it looks.

In Booking, everything screams it has been optimized to squeeze every tiny bit of profit out of you every single moment.

I still use it, though.

I use Amazon too. This is a super successful product. Amazon is one of the richest companies in the world. It would be naive to criticize their design, but I think they could look better: be more human, take care of people and at the same time be a successful business. I think even Google handles that much better now.

At the interview, I can ask a designer a direct question: “The project from your portfolio, it was a year ago. So what would you do differently if you were asked to do this project today?”

And it is immediately revealed if that person made conclusions and really learned something on the job, or got lost and is inevitably frustrated by the question.

Even experienced designers often lose the sense of what they do, because they sometimes are just carried away by their work. I guess it’s just a part of human nature.

Why this font? Why this color? Why rounded corners? Why an indentation like this? A good designer should have clear answers. Nothing should be accidental. A designer must have an explanation to why something is the way it is.

One of the first things designers encounter in the beginning of their way is excessive dogmatism. When a person has a set of rules in his head, he or she begins to follow them rigidly, not ready to take a single step back. It’s a trap.

All designers want to completely redo everything other designers did. How to beat this unhealthy passion?

Measure everything. We can measure every change using metrics, roll the product out only if the metrics grow, and optimize only local parts. I think that a method of a “concept car” is a good way for this: there is some vision of what a perfect bright future might look like for a product.

A team may even let a small part of the audience in to test it or just leave the test version to themselves and not show it to anyone.

And then a team might take small steps in the direction of this concept vision, allowing themselves to even squander sometimes. “Okay, we’ll lose a bit here, but we have a bright future ahead. It unlocks a lot of doors for us, so we’ll keep going there.” Some kind of balance, so to speak.

Feature prioritization is an art form, really. I do not like it when people are rigid and try to develop an algorithm to it. I think, that our own sense of value, what people ask of us, our strategy and what competitors do — all should boil together by itself producing its own unified meaning.

It seems to me that people who say they never look at competitors are either hypocritical or lie to themselves to a certain degree.

We have a certain position — a content designer. This is a person who specializes in words: comes up with the right titles and writes clear good texts. This is a word design.

A good content designer thinks like a designer. One should see the entire product as a whole, clearly understand its place in the context of the whole complex system. A content designer understands how to call things, how to refer to them and how to make it all clear and understandable to people through the means of text.

One of the principles, which seems very important to me is: it must be possible for people at any moment to tell if they communicate with a bot or a person.

Changelog

1.1 Moved visual productions into separate unit and started dedicated marketing campaign on home market

We love Wordpress and recently shipped two plugins into open beta for commercial sale.

1.2.1 King The Monk - wordpress plugin to virally grow your email list

1.2.2 Plain conversions - wordpress plugin to convert your visitors

1.3 We fell in love with ecommerce, coz of short feedback cycles for both development and marketing. Today we slightly upgrade GRIN tech's expertise shipping into production inhouse SaaS project - AVOKADO - the web app for learning languages with flash cards.

1.4 Collaboration with Logomachine.
It is design company working in Russia. We fell in love with the their offer on logotypes & brand assets (transparent pricing, fixed deadlines) and decided to bring their offer to English speaking markets.

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