The cosmetics brand Lush shuts down accounts in social networks (UK)

⚡breaking news: Lush shuts down accounts in social networks in the UK

The reason is dissatisfaction with social network algorithms and unwillingness to pay for a well-deserved spot in users’ feed.

Inside the Lush store

The Lush cosmetics brand announced it is abandoning its social networks via its Instagram account. From April 17, 2019, the company will only communicate with customers via email, telephone, and through the website. Instagram, Twitter and Facebook accounts of their brands Lush UK, Lush Kitchen, Lush Times, Lush Life, Soapbox and Gorilla are going to be shut down.

“Increasingly, social media is making it harder and harder for us to talk to each other directly. We are tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed. So we’ve decided it’s time to bid farewell to some of our social channels and open up the conversation between you and us instead.⁣

We don’t want to limit ourselves to holding conversations in one place, we want social to be placed back in the hands of our communities – from our founders to our friends.⁣

We believe we can make more noise using all of our voices across the globe because when we do we drive change, challenge norms and create a cosmetic revolution. We want social to be more about passions and less about likes.”

From  Lush UK official Instagram account

According to a Lush representative, the rejection of the brand’s social networks is an opportunity for customers to communicate directly with company employees.

At the time of the publication, Lush UK had more than 569,000 followers on Instagram, over 423,000 on Facebook, and 202,000 on Twitter.

 

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We’re switching up social.⁣ ⁣ Increasingly, social media is making it harder and harder for us to talk to each other directly. We are tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed. So we’ve decided it’s time to bid farewell to some of our social channels and open up the conversation between you and us instead.⁣ ⁣ Lush has always been made up of many voices, and it’s time for all of them to be heard. We don’t want to limit ourselves to holding conversations in one place, we want social to be placed back in the hands of our communities – from our founders to our friends.⁣ ⁣ We’re a community and we always have been. We believe we can make more noise using all of our voices across the globe because when we do we drive change, challenge norms and create a cosmetic revolution. We want social to be more about passions and less about likes.⁣ ⁣ Over the next week, our customer care team will be actively responding to your messages and comments, after this point you can speak us via live chat on the website, on email at wecare@lush.co.uk and by telephone: 01202 930051.⁣ ⁣ This isn’t the end, it’s just the start of something new.⁣ ⁣ #LushCommunity – see you there.

Публикация от LUSH UK (@lush) 8 Апр 2019 в 12:17 PDT

Why are we writing this apart from riding the hype train?

GRIN tech does an impressive number of things – online stores, custom CRM systems, UI & UX design, content marketing, lead generation, media coverage & market research, even game development lately.

But we never did and never will do social media related solutions, because likes don’t translate into sales transparently enough, because social networks evolve in pay-to-play direction and because, well, social – is just a trend.

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