Dennik N from Slovakia has developed its own CRM system and increased the number of subscribers by 95% in three years.
The editorial team received a grant from Google and created an open-source platform to interact with the audience.
Dennik N from Slovakia increased the number of paid subscribers from 21.5 thousand at the end of 2016 to 42 thousand in 2019, using its own CRM-system. The number of readers registered on the website increased from 90,000 to 280,000, writes What’s new in publishing with reference to the research by Engaged Journalism Accelerator.
Created in 2015, Dennik N mainly writes about politics, issues investigations, and reports. The publication employs about 60 journalists. Subscription brings Dennik N about 75% of annual revenue, and the publication also earns on advertising.
When the publication was launched, the editorial staff studied services for audience analysis, such as Chartbeat and Google Analytics. However, it soon became clear that these tools were not suitable for the editorial office, and in 2016 Dennik N developed its own REMP (Readers’ Engagement and Monetization Platform) CRM system, receiving a grant from the Google Digital News Initiative.
REMP is an open source platform that includes a set of free tools for publishers. With the help of the system, the editorial office can track the actions of subscribers, conduct A/V testing of headers and snippets to increase conversion, create banners and perform other actions.
As a result, the publication focused on publishing large texts, reducing the number of articles produced and the number of free materials. In 2017 and 2019, the Dennik N team received additional grants from Google and continues to develop the system.
BTW, GRIN tech offers custom CRM development.