How it works

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  2. Checkout with invoice
  3. We'll send you a link to book a discovery call
  4. Once we clarify everything together & invoice is paid we'd start working on your project
Full service agency

For those who need design, coding, or digital marketing, the GRIN tech is a full service agency that is able to deliver turn-key solutions.

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👋 Can a full service agency build you a business?

White label

For agencies & industry professionals who want to focus on strategy and business growth, the GRIN tech features a white-label solution  that covers pretty much full cycle: design, code & marketing (including PPC, SEO, link building, content, and lead generation). 

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prospecting platform

For sales professionals engaged in b2b prospecting, the Hound @ is a prospecting platform helping to fill the pipeline with qualified leads. Unlike the competition, our product features both data discovery & message delivery tools.

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& Outreach

For companies who need backlinks, the Launcher is a productized outreach service that delivers opportunities to your Trello board on autopilot. Unlike the competition, our service is transparent & pricing is performance-based.

👋 Watch explainer video

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Lead generation VS demand generation & how to increase SALES

In a broad sense, demand generation equals marketing and aims to raise product awareness and increase product demand.

Lead generation addressing the later stage of the marketing funnel and has a goal of capturing customer contact information for the sales team to work with or further nurturing.

Bit more theory on lead generation vs. demand generation difference

Demand generation aka marketing

American Marketing Association defines marketing as:

the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Global marketing campaigns aim to create and increase product/service awareness among clients.

Here is a recap of Paid digital marketing channels for business.

Lead generation

Lead generation is a method of potential clients database aggregation via fill-out forms and website tracking. This strategy aims at sales and operates to lead clients through a sales funnel.


  • E-books, PDF brochures and web seminars, which require filling out a submission form to download a material
  • Drip email campaigns
  • Landing pages with registration forms/calculators/etc
  • Lead quizzes, etc

For more in depth guide and examples see this Lead generation guide

It helps you distinguish your audience from random visitors. Those who willingly share their information with your business are likely to be more interested in your product, be more alert to your “ad-voice” and CTA.

Not all leads created equal, though. Check out this article on lead qualification process.

Do you have to choose between lead generation and demand generation?

Nope, they address different consideration stages (buyers journey). First, you tell your story to the right prospects via marketing tools, then you convert them in leads via lead generation techniques and pass to the sales team.