WordStream Aggregated Reviews

PPC 101 from Wordstream is the hands down best at explaining the underlying function and principles of Adwords.
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Hey there, I work for a PPC management company and do free performance reviews, so I see a lot of accounts. From the accounts I have looked at, I usually see the best performance from Wordstream if you want to use a software.
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There are numerous bid and optimization automation solutions. I’d say the big three are Wordstream (which most agencies avoid), Optmyzr (perhaps most popular for agencies), Kenshoo, and many others.
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There are a few good options here, but Wordstream is definitely a solid choice as well.
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> Wordstream is not good
Wise words. The more I read about them on this subreddit, the more negative things I see. Thanks for the heads up.
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Not a fan of Wordsteam’s software, can’t speak to the services, but I’ve never had anybody tell me Wordstream is crushing it with their AdWords account. Not so with most other large/popular search agencies.
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I agree — I’ve had a number of experiences with WordStream just like yours. Total douchebags.
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WordStream was an awful platform to use, especially in relation to the cost vs features. Glad my first job was to cancel our contract with them.
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Wordstream needs to worry more about their terrible platform and a little less about getting people to use it. But what do I know.
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At least with Wordstream you can play it off as they are clearly a 3rd party company wanting to get paid. I wrote a post a few months back on how Google Ads “specialists” were doing the same thing, which is much more shady IMO.
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A couple of days ago, I get an email from a rep at WordStream. Typical sales pitch, “hey, haven’t heard from you in a while, blah, blah, blah.” My boss, the owner of our company also gets an email from the same guy, “your Adwords account is being mismanaged and you’re losing serious money each month! Your employee is wasting your money!”
Boss and I have been friends for almost 20 years. I’ve worked for him for 6 years running the online side of the company. There is no trust lost between us. He basically says, “WTF kind of email is this?! What a douche!”
I call the douche at WordStream, tell him his tactic is a dick move and that it was a really disrespectful thing to do. Not only that, WordStream doesn’t have access to our Adwords account, so they can’t account for our actual ad spend or see how our campaigns are setup. Douche now becomes super-douche and begins to tell me that my boss should be pissed about how I’m wasting his money and that I should be fired.
Whiskey? Tango? Foxtrot?!
Short story is, I send a message on Linkedin to the CEO of WordStream, get a verbal handjob in return. I also get an email from super-douches supervisor who says, “this is a coachable moment.” If one of my employees pulled a move like this, they’d be packing up their desk.
TLDR; Super-douche from WordStream tells my boss that I’m mismanaging his Adwords account and should be fired. Boss rolls his eyes, makes jerkoff motion, tells me to handle it. I call super-douche and he lives up to his newly given nickname. His management is “meh” about it.
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