Nielsen Aggregated Reviews
Nielsen is an outdated dinosaur in an ever changing marketing world. The fact they still use diary reporting for the majority of “smaller” markets is astounding to me. The fact buyers still value this data is even more baffling.
Nielsen will be a goner within the decade as the rise in addressable TV grows. Every Tom, Dick, and Sally cable provider is implementing their own version of addressable TV advertising. From AT&T and Xander, to Altice and Athena, everyone is pushing the industry. Once ATSC 3.0 is fully implemented, there will be no need for Nielsen.
In Australia Nielsen is doing a lot better, given they just won Woolworths from IRI. IRI have long survived on lower pricing and their liquor service without either of the major retailers they’ll struggle and I’ve heard they’ve recently had a round of redundancies.
On the media side though, I’d agree that Nielsen is in trouble as digital media measurement becomes more and more important.
I work in the industry and Nielsen really just offers the same thing cheaper. Companies like IRI are “partnering” with the businesses and creating a relationship that way, whereas Nielsen is racing to the bottom, outsourcing everything for cheaper products.
Pretty sure IRIs latest tech is far better than Nielsen’s flagship product too.
Nielsen is the company that does tv ratings. Like when you hear “2 million people tuned into the season finale”, that’s Nielsen. Only a “Nielsen household” is counted (through a Nielsen box attached to the tv) and the data is extrapolated.
I signed up for Nielsen home scan and they’re going to send me a device to scan the items I buy in order to gather data.
The response I got was a 1,5 liner copy paste blurb directing me to another site, then another site, then another site… and I finally ended up at Nielsen’s site.
Their spam was claiming that you would get paid for product reviews, $50-$100 per review.
That turned out to be a lie as Nielsen’s site makes no mention of money at all. For all your work they send you all sorts of gifts and trinkets instead.
This is probably legit. I did another Nielsen service once and they often didn’t pay me, sent me 2 invalid gift cards and refused to replace them.
But this seems like an US thing they’d want to keep legit.
Funny, I found a mailed Nielsen survey with a couple of dollars in a bin of unopened mail from a couple of years ago spring cleaning this year, whoops.
I see some Nielson surveys once in a while on the survey apps. I know when I get one of those its going to be brutally long. A couple of times I made it 1/2 through and just couldn’t finish.
Changelog – pre-ecosystem era
v0.1.8 Hound @ apps.the.gt – b2b prospecting platform
v0.1.8.1 Business directory – content experiment to support b2b prospecting platform.
v0.1.6 GRIN tech affiliate program is live.
v0.1.5.3 GRIN jobs experiment started
v0.1.5.2 Working on cool in-house lead gen project - Art Director is preparing 100 picks of Business Cards in various niches.
GRIN games emerged
As a web agency we never could and never will be able to escape the urge of building things.
Among million other things we played with an idea of text-based games and the last piece that was missing was the story itself. So via in-house outreach platform we found two established writers that believed in the project and agreed to participate.
Shout out to Richard Abbott who wrote Fraud on Thetis and Eva Pohler who sent us a huge draft we are still reading through.
At some point we realised that list building, fetching contact details & outreach tech work just as well for b2b lead generation
Once, we fell in love with ecommerce, because of short feedback cycles on marketing & development efforts.
Today we ship into production inhouse SaaS project - AVOKADO - the web app for learning languages with flash cards.
The year after we built it we realised how long is the road map ahead & what resources we'd need to promote it and decided to put it on hold.
One day as we ship GRIN tech v3.0 into production we'll distrupt the language learning market with Avokado.
We love Wordpress and recently shipped two plugins into open beta for commercial sale.
v0.1.2.2 King The Monk - wordpress plugin to virally grow your email list
v0.1.2.1 Plain Conversions - wordpress plugin to convert your visitors
v0.1.1. Expanded core offering to visual productions
It's Autumn 2017 and GRIN tech agency's website is born.
We have it saved for the history.