Nielsen Aggregated Reviews

Nielsen is an outdated dinosaur in an ever changing marketing world. The fact they still use diary reporting for the majority of “smaller” markets is astounding to me. The fact buyers still value this data is even more baffling.
Nielsen will be a goner within the decade as the rise in addressable TV grows. Every Tom, Dick, and Sally cable provider is implementing their own version of addressable TV advertising. From AT&T and Xander, to Altice and Athena, everyone is pushing the industry. Once ATSC 3.0 is fully implemented, there will be no need for Nielsen.
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In Australia Nielsen is doing a lot better, given they just won Woolworths from IRI. IRI have long survived on lower pricing and their liquor service without either of the major retailers they’ll struggle and I’ve heard they’ve recently had a round of redundancies.
On the media side though, I’d agree that Nielsen is in trouble as digital media measurement becomes more and more important.
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I work in the industry and Nielsen really just offers the same thing cheaper. Companies like IRI are “partnering” with the businesses and creating a relationship that way, whereas Nielsen is racing to the bottom, outsourcing everything for cheaper products.
Pretty sure IRIs latest tech is far better than Nielsen’s flagship product too.
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Nielsen is the company that does tv ratings. Like when you hear “2 million people tuned into the season finale”, that’s Nielsen. Only a “Nielsen household” is counted (through a Nielsen box attached to the tv) and the data is extrapolated.
I signed up for Nielsen home scan and they’re going to send me a device to scan the items I buy in order to gather data.
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The response I got was a 1,5 liner copy paste blurb directing me to another site, then another site, then another site… and I finally ended up at Nielsen’s site.
Their spam was claiming that you would get paid for product reviews, $50-$100 per review.
That turned out to be a lie as Nielsen’s site makes no mention of money at all. For all your work they send you all sorts of gifts and trinkets instead.
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This is probably legit. I did another Nielsen service once and they often didn’t pay me, sent me 2 invalid gift cards and refused to replace them.
But this seems like an US thing they’d want to keep legit.
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Funny, I found a mailed Nielsen survey with a couple of dollars in a bin of unopened mail from a couple of years ago spring cleaning this year, whoops.
I see some Nielson surveys once in a while on the survey apps. I know when I get one of those its going to be brutally long. A couple of times I made it 1/2 through and just couldn’t finish.
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