Marketo Aggregated Reviews
As a person currently transitioning to Marketo from HS, this is quite accurate…in general. Hubspot is great for do-it-yourselfer small/medium B2C businesses. Marketo will allow us to do a lot more for a growing company like ourselves. Of course, every company is different and has their own specific needs.
Marketo – Tracking lead activity via marketing campaigns, website clicks, etc.
We’ve actually seen a few clients switching to Marketo. Might be worth looking into, thanks!
If Hubspot is a great simple to use all-in-one solution, Marketo is the master of more complex marketing needs. It plays in the mid-market to enterprise space with mostly B2B clients (oddly enough Infusionsoft now uses Marketo as they outgrew their own solution). If you have a more sophisticated marketing team and want a solution that is built to work as part of a larger sales and marketing tech stack, Marketo might be for you. It has more robust features especially around email marketing workflows and advanced analytics and has more B2B oriented features like a Webinar tool. However, it comes with a much steeper learning curve and assumes a level of IT knowledge and the presence of a broader tech stack. For instance, it doesn’t have a built-in CRM like Hubspot but it has a better integration with Salesforce . You also can’t build your website on it and it’s landing page tool require HTML so you can customize perfectly to a custom built website. It’s generally more expensive than Hubspot and lacks the “extras” like blogging tools and CRM. It starts at $900/mo but both solutions scale with number of contacts and Marketo generally has much bigger jumps in pricing.
There are so many automation tools. It’s best to see what plays nice with whatever other platforms you are looking to integrate. I’ve used Marketo and Pardot in the past and they have worked well for my needs and the CRM’s and other intergrations I needed to be successful.
Changelog – pre-ecosystem era
v0.1.8 Hound @ apps.the.gt – b2b prospecting platform
v0.1.8.1 Business directory – content experiment to support b2b prospecting platform.
v0.1.6 GRIN tech affiliate program is live.
v0.1.5.3 GRIN jobs experiment started
v0.1.5.2 Working on cool in-house lead gen project - Art Director is preparing 100 picks of Business Cards in various niches.
v0.1.5.1 GRIN games emerged
As a web agency we never could and never will be able to escape the urge of building things.
Among million other things we played with an idea of text-based games and the last piece that was missing was the story itself. So via in-house outreach platform we found two established writers that believed in the project and agreed to participate.
Shout out to Richard Abbott who wrote Fraud on Thetis and Eva Pohler who sent us a huge draft we are still reading through.
At some point we realised that list building, fetching contact details & outreach tech work just as well for b2b lead generation
v0.1.3 Once, we fell in love with ecommerce, because of short feedback cycles on marketing & development efforts.
Today we ship into production inhouse SaaS project - AVOKADO - the web app for learning languages with flash cards.
The year after we built it we realised how long is the road map ahead & what resources we'd need to promote it and decided to put it on hold.
One day as we ship GRIN tech v3.0 into production we'll distrupt the language learning market with Avokado.
We love Wordpress and recently shipped two plugins into open beta for commercial sale.
v0.1.2.2 King The Monk - wordpress plugin to virally grow your email list
v0.1.2.1 Plain Conversions - wordpress plugin to convert your visitors
v0.1.1. Expanded core offering to visual productions
v0.1 It's Autumn 2017 and GRIN tech agency's website is born.
We have it saved for the history.