AdRoll Aggregated Reviews
We just left adroll after running there for years. Yes they suck. You’re better off just using fb ad manager imho.
AdRoll hasn’t been worth shit for a few years now. Agreed. Any platform that still bases the majority of its inventory off cookie or email data is antiquated at this point.
AdRoll is crap and has been for years. Waste of money using them. One client uses Criteo and it makes sense for access to premium inventory otherwise, most remarketing can be done in Google and Facebook. Paying these vendors fees is waste of most usually.
The only reason we ever use AdRoll is when we need to do display targeting to a customer list. And even then we will only do it if the client insists. The results have been poor at best. Until Google offers customer list targeting on display this is one of the easiest options.
If your clients are running on AdWords and FB ads they can reach almost all of the AdRoll inventory (+RLSA and Newsfeed Ads) at a lower cost and with much more robust targeting options.
Why charge them for a 3rd platform that just adds cost and with lower performance?
For that reason my agency absolutely won’t ever offer AdRoll or similar management services.
AdRoll is not worth it. Old school tech that does not offer an value that you could not get on your own using Facebook and Google. Take the fee you pay them and invest it in your business.
A few clients use Criteo but only for display remarketing. We don’t do Facebook DPA as it was not worth it. Cheaper to do it in-house and grow faster.
Changelog – pre-ecosystem era
v0.1.8 Hound @ apps.the.gt – b2b prospecting platform
v0.1.8.1 Business directory – content experiment to support b2b prospecting platform.
v0.1.7 White label agency solution, including white label lead generation & link building
v0.1.6 GRIN tech affiliate program is live.
v0.1.5.3 GRIN jobs experiment started
v0.1.5.2 Working on cool in-house lead gen project - Art Director is preparing 100 picks of Business Cards in various niches.
GRIN games emerged
As a web agency we never could and never will be able to escape the urge of building things.
Among million other things we played with an idea of text-based games and the last piece that was missing was the story itself. So via in-house outreach platform we found two established writers that believed in the project and agreed to participate.
Shout out to Richard Abbott who wrote Fraud on Thetis and Eva Pohler who sent us a huge draft we are still reading through.
GRIN launcher is born.
It is an outreach platform that we use to establish connections with editorial teams.
They say samples of published articles look good but pricing looks even better
At some point we realised that list building, fetching contact details & outreach tech work just as well for b2b lead generation
Once, we fell in love with ecommerce, because of short feedback cycles on marketing & development efforts.
Today we ship into production inhouse SaaS project - AVOKADO - the web app for learning languages with flash cards.
The year after we built it we realised how long is the road map ahead & what resources we'd need to promote it and decided to put it on hold.
One day as we ship GRIN tech v3.0 into production we'll distrupt the language learning market with Avokado.
We love Wordpress and recently shipped two plugins into open beta for commercial sale.
v0.1.2.2 King The Monk - wordpress plugin to virally grow your email list
v0.1.2.1 Plain Conversions - wordpress plugin to convert your visitors
v0.1.1. Expanded core offering to visual productions
It's Autumn 2017 and GRIN tech agency's website is born.
We have it saved for the history.